Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

It's more fun to be a pirate than to join the Navy.

I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.

They're babes in the woods. I think I can help turn Alvy and Ed into businessmen.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?